FolkTale celebrating OKTOBERFEST presented by Capricorn Food and Wine Festival

FolkTale celebrating OKTOBERFEST presented by Capricorn Food and Wine Festival

FolkTale is going to strap on the old lederhosen and polish off the steins and sail over to the Rockhampton Riverside Precinct for OKTOBERFEST presented by Capricorn Food and Wine Festival. 

If you are interested in going you can find FolkTale on

Saturday 30 October 2021 @ 12:00 pm – 11:30 pm

Rockhampton Riverside Precinct, Quay Street, Rockhampton,

Tickets are $25 – $45 Per person inc booking fee


For more details about the event go to https://capricornfoodandwine.com.au/event/oktoberfest-rockhampton/

Tony Wickham
FolkTale at the Lions Club of Emu Park's - 36th Oktoberfest

FolkTale at the Lions Club of Emu Park's - 36th Oktoberfest

FolkTale is going to strap on the old lederhosen and polish off the steins and head out to Emu Park, Qld, to join the Lions Club of Emu Park at their 36th Anniversary Oktoberfest. 

If you are interested in going you can find FolkTale on

When:              Saturday, 23rd October 2021

Where:             Bell Park, Emu Park

Tickets:            Tickets available on https://www.trybooking.com/BUDEL   or at the gate

Cost:                $20 plus booking fee; 15 & under 18 – $5; under 15 – free (persons under 18 not permitted after 6pm)


For more details about the event go to https://www.emuparkoktoberfest.com/

Tony Wickham
Why is Mead so Expensive? Honestly, it's not!

Why is Mead so Expensive? Honestly, it's not!

FolkTale gets asked a lot about why is mead is so expensive. In honesty, it’s not!

From whatever place you are asking this question, we are going to assume you are asking from a place of curiosity rather then questioning the value of the mead.

Many factors contribute to the cost of mead, including tax, production cost, and produce used.

We have listed a breakdown of what goes into an average mead bottle and why we have chosen to price our mead as they are. Please keep in mind that this is an estimate per bottle and each mead varies in prices.

You pay $20 for a 375ml FolkTale mead

~$8 = Taxes. Close to 40% goes to the Australian Government. In Australia meadery’s and winemakers pay WET tax. Wine equalisation tax (WET) is a tax of 29% of the wholesale value of wine. And then we are all familiar with the 10% Goods and Service Tax (GST) in Australia.

~$2 = Honey. FolkTale has made sure all honey is 100% Australian and unadulterated. We purchase the honey from local Central Queensland beekeepers and will continue to ensure the future of our honey industry.

~$2 = Produce. There is a lot of different berries, fruits, spices, and yeasts that go into making our mead. FolkTale takes great pride in fermenting on whole fruits to ensure the flavours are rounded and full-bodied in all our meads and country wines. Where possible, FolkTale purchases from local or Australian owned farmers and businesses and will continue to do so to support Australian businesses.

~$2-3 = Packaging. This goes into bottles, lids and labels.

 ~$3 = Other expenses. Like any other businesses FolkTale have overheads to pay. Things like insurance, electricity, water and other overheads.

~$2= Time. Our directors put in more than 3 months’ worth of work into every batch of mead. And when calculated, they earn less than $2 an hour. They do this because they love what they do and enjoy sharing their art and creativity in the form of mead and country wines with you.

~ $0 = Consumers perceived value. In Australia, a 375ml bottle ranges between $20 to $65. And overseas they can sell for $200.

Perceived value has been the hardest thing FolkTale has had to face. Mead in Central Queensland and Australia is rather unknown. FolkTale and many other meadery’s work closely to promote and educate people on this delicious drink. But this takes time.

Until then, FolkTale would like to make our meads and country wines affordable for everyone to enjoy, while still being able to pay for the cost to make it.  

FolkTale hopes you now understand the value of our mead and country wines and can answer this question to anyone else who may ask.

And if you do choose to try FolkTale’s selection we hope you enjoy the ‘Taste of History.’ 

FolkTale Mead and Country Wine  (2).jpg
Tony Wickham
Previously at FolkTale - September

Previously at FolkTale.

September Update from FolkTale Meadery and Winery

Rene came on board early this year as a business partner for Folk Tale Meadery. He has been hard at work applying for new liquor licenses and changing the name from Folk Tale Meadery to FolkTale to reflect the new direction of the Meadery to include the Winery. This means a new logo, new labels, new website and more importantly a new selection of great tasting meads and country wines. Rene has also partnered with local businesses and events in Central Queensland and we debuted two new additions to our selection at the Capricorn Food and Wine Festival 2021.

Tony has done what Tony does best. Spending long hours in FolkTale Meadery and Winery. to make magic once again. After tripling the production of your favourite meads, he has also experimented with Elderberries and Elderflowers to create two new country wines to stand tall beside FolkTale Ginger Country Wine (Clurichaun). 

It is an exciting time for FolkTale Meadery and Winery as it constantly grows. As such there has been a few growing pains along the way but we hope they are all sort now. So thank you to all of you who have supported us during this journey and we hope you keep having a taste of history with us. 

Subscribe to our newsletter to be the first in the know.


BlogTony Wickham
2021 Capricorn Food and Wine Festival
FolkTale at the Capricorn Food and Wine Festival 2021. sponsored by Kitchen Design CQ

FolkTale at the Capricorn Food and Wine Festival 2021. sponsored by Kitchen Design CQ

FolkTale will see you at the Capricorn Food and Wine Festival 2021.

 This is an exciting time for us at FolkTale. We are preparing to attend the 2021 Capricorn Food and Wine Festival, presented by Kitchen Design CQ.

The festival hosts numerous events at the Rockhampton Showgrounds and Rockhampton Riverbank. FolkTale will be attending the 2-day Festival Event on the Rockhampton Riverbank which plans to showcase live music, and offer tastings from food vendors, wine makers, craft brewers, cocktail.

FolkTale has been busy in the meadery making sure we have all your favourites ready. Amergin, Ispolin’s Bane, and Ida’s Blood will be ready for the night as well as another surprise.

FolkTale has kick started our winery this year and are proud to announce that our two country wines are ready just in time for the Capricorn Food and Wine Festival.

FolkTale’s Elderflower wine Elder Mother, and Elderberry wine Beowolf will make their debut. Tony and Rene are extremely proud of these wines. For information on these wines, follow the links to visit our shop.

So, if you haven’t got your tickets yet, follow the website link below and get ready to enjoy a night full of great food, fantastic wines and wonderful company.

 https://capricornfoodandwine.com.au/

Surfrider Foundation - Capricorn Coast's Mead and Cheese Night... A success

As an Australian owned meadery who enjoys giving back to the community, Folk Tale Meadery could not pass up the opportunity to work with the Surfrider Foundation Capricorn Coast to co-host their Mead and Cheese Night.

The event was a success with tickets selling out within two weeks and those who came enjoying FTM’s top favourite meads and previews of new selections that will be coming out this year, including FTM’s special brand of Live Meads.

Those who missed out on the mead tasting still enjoyed the night by coming afterwards to enjoy mead, beers and Irish music performed by local band ‘Off with the Fairies’.

Thank you to everyone who made this night what it was. We hope you enjoyed the mead and breaking your social isolation.

If you would like to be part of our next event follow us on Facebook.

Tony Wickham
Folk Tale Meadery, Marching into 2021!
 

2020 saw Folk Tale Meadery battered and bruised. With 2019 drought and fires hitting our beekeepers hard. And 2020 restrictions on travel and supplies, we didn’t know whether we would be able to open our doors again.

But that didn’t stop us!

Thanks to you, who we are calling our ‘Folk Tale Champions’, and ever-growing community support, Folk Tale Meadery has managed to get back on our feet and keep fighting.

Thanks to all of you supporting us over Christmas, we have sold out of most of our products. Although not being able to buy your favourite flavour of mead is sad, it does mean Folk Tale can put that money back into mead production.

So, what does 2021 have for us?

-  Our Beekeepers have told us that it is a great year for honey. Plenty for us to turn into mead.

-  Folk Tale Meadery has expanded, quadrupling our production to ensure we will have large numbers of your favourites again.

-  Folk Tale Meadery are planning Mead Nights and working with local businesses and markets to make sure you can find us more easily.

-  Reworking our website and social ‘media’.

But the biggest news at Folk Tale is the introduction of our new business Partner, Rene.

We will tell you more about Rene in the coming weeks, but we are looking forward to him and his family joining Folk Tale Meadery.

But above all, thank you to all of you who supported us. And together let us face 2021 like the warriors we are. Skol!

 
Tony Wickham
Rockhampton's Meadery Has A Record Sale Week
 

After a tough 2020, Folk Tale Meadery ends the year on a high with records sales. Covid, drought and fire had hit this local, Central Queensland Meadery hard. It put a strain on local beekeepers and the precious bees, as well as fruit, berries, yeast and all the ingredients we use to make our mead.

However, thanks to tremendous support from the local community, Folk Tale Meadery hit a record high in sales. We have been run off our feet for the last two weeks trying to keep up with orders and questions.

We are honoured that you love our mead so much, and as long as you keep enjoying it, we will keep making it.

From everyone at Folk Tale Meadery, we hope you have a happy and safe holiday season, and we wish everyone the best in 2021.

So, raise your glasses, (or horns) and Cheers, to a brighter future, with good friends, good food and great mead.

 
Tony Wickham
Folk Tale Meadery's - Scouts Australia Mead Making Morning.
 

Folk Tale Meadery spent the weekend with the Queensland Rovers of Scouts Australia for their annual Christmas weekend. This adventurous group came from all around Queensland and spent Saturday morning making their Special Event Mead with Tony and Tamara.

Tony talked about the mead making process, showed them how their own Special Event Mead was being made and taught these Scouts how they could make their own mead at home. They were also able to taste some of Folk Tale Meadery’s fine selection of meads during the demonstration.

It was a wonderful morning, and we enjoyed being around people that are interested in the history and culture of brewing and fermenting.

A special thank you to Darcy who organised this weekend and thanks to you all who were a part of this event. We look forward to hearing about your own mead making adventures.

 
Tony Wickham